Season 11 of Big Brother Naija starts on 26 July 2026 with a record prize, new housemates and fresh brand backing
Big Brother Naija Season 11 will premiere on Sunday, 26 July 2026, on DStv and GOtv, with Ebuka Obi-Uchendu as host and a record ₦160 million grand prize. The winner will take home ₦100 million in cash and a brand new SUV, while viewers follow the launch live from 7 pm.
The countdown has begun for another big run of Africa’s top reality show. Big Brother Naija returns on Sunday, 26 July 2026, and the new season already has fans talking.
The launch show will air on Africa Magic Showcase and Africa Magic Family from 7 pm. Viewers can also watch on DStv Channel 198 and GOtv Channel 49. The show will stream live on DStv Stream and GOtv Stream.
A bigger prize for Season 11
This season carries the show’s biggest prize yet. The winner will receive ₦160 million in total, made up of ₦100 million cash and a new SUV.
That prize lifts the stakes for housemates and fans alike. It also marks another major step for the show, which has built a huge audience since its return in 2017.
“Big Brother Naija has consistently redefined entertainment in Africa by bringing together authentic storytelling, compelling personalities and moments that resonate with millions of viewers. Season 11 builds on that legacy with even bigger stakes, fresh twists and an exciting mix of housemates that will keep audiences engaged from premiere night through to the finale.”
Atinuke Babatunde, Executive Head, Content and Channels, West Africa, MultiChoice, said that.
Sponsors return with fresh support
The new season also brings strong brand support. betPawa joins as the Headline Sponsor, while Guinness returns as the Gold Sponsor.
Minimie also comes on board as an Associate Sponsor. The fresh backing adds more weight to a show that already shapes pop culture and draws wide attention across the continent.
“At betPawa, we believe in creating unforgettable experiences that bring people together through the things they are passionate about. Big Brother Naija is one of Africa’s most celebrated entertainment properties, and we are proud to come on board as Headline Sponsor for Season 11. We look forward to rewarding fans, deepening engagement throughout the season and delivering exciting experiences that complement the energy and excitement of the show.”
Borah Omary Ndanyungu, Head of Local Marketing & CSR, betPawa, said that.
“ We are delighted to welcome betPawa as our Headline Sponsor alongside Guinness and Minimie, whose partnership reflects the enduring value and impact of the Big Brother Naija platform.”
Babtunde said that about the new partner line-up.
Ebuka returns as host
Ebuka Obi-Uchendu returns as host for the new season. His return keeps a familiar face at the centre of the show’s biggest moments.
Fans can expect twists, tasks, strategy, and the kind of drama that keeps BBNaija in the spotlight. The show also remains a major driver of jobs and attention in Nigeria’s creative space.
Season 11 will air across DStv, GOtv, DStv Stream and GOtv Stream. Eligible subscribers can vote through the MyDStv and MyGOtv apps. They can also boost their voting power by upgrading their packages.
