Former Big Brother Naija season 3 Double Wahala reality television star, Iheme Faith Uloma, professionally known as Ifu Ennada has shedded more lights on her controversial AMVCA outfit, which according to her, was worth over $100k USD, equivalent to N60 million naira (according to May 2022 exchange rate).
Ifu Ennada, on the other hand, received much backlashes and criticisms from social media users who insisted that such an outfit can’t worth up to the alleged amount.
However, during a recent interview with Nigeria’s Cool FM radio, the reality TV star explained further on the outfit and reason she chose to rock such a contentious apparel.
‘Was this AMVCA dress a strategy?’ Ifu Ennada was asked by the interviewer, Mannie, and she opened up that it was a strategy, adding that she planned it with her designer, Tiannah to stir up reactions on the internet, social media.
The reality star also made mention of how her 2020 AMVCA outfit got featured on international blogs like BBC, CNN, and how Washington Post invited her, as well as Tiannah for interview, after the extraordinary attire went viral.
She said, “Yes, it was a strategy. I remember telling Tiannah, I want to scatter everywhere. Yes, because the 2020 version, my outfit made it to BBC, CNN, I got a call from the Washington Post. They interviewed me, as well as Tiannah because of what I wore. That was when Covid-19 was beginning to hit Nigeria.
“Like, we were beginning to face that reality. I went to the show wearing an extraordinary face mask and it was very different. So, it was everywhere.
“This year, I knew I needed to up my game and basically like I said, ‘scatter everywhere.’ So, I knew the only person who could make that happen was the one and only king of fashion, Tiannah.
“We actually started planning the outfit months before the AMVCA. A lot of people don’t know this, it didn’t just happen overnight. We brainstormed on different things before we could do this, and we finally created what you saw me wear.
Shedding more light on the worth of the outfit, Ifu Ennada revealed that she didn’t actually pay over $100k USD like people assumed. She only meant that the value of the dress is over $100k USD. This simply implies that the value of the dress (by name, Avant-Garde) at the time she wore it, was over $100k USD, which is equivalent to N60 million Nigeria Naira.
Ifu Ennada said, “My entire AMVCA outfit is worth a $100k. Okay, to make it clear, a lot of Nigerians read with the intention to reply not to understand. And that’s why most of them got what I wrote wrong, because what most people thought I said was that I paid over a $100k USD for my AMVCA dress, and that’s not what I said.
“What I meant was the worth for everything I had on, from my dress to my make-up, my hair, over a 100k USD, particularly the dress.
“What I wore was an Avant-Garde dress. At auction or over the market, that dress can sell over a $100k USD. And it’s not me who determine the value of the dress. It’s the designer, the target audience, people who can afford things like that. And we see that happen in Hollywood all of the time.
“But I see that a lot of Nigerians, would I say they’re not that exposed, may be the hater in them or something. And also feel may be because their reality is quite different, because like you said, you talk about D’banj having a shoe of N2 million naira. There are people who would hear it and say, ‘2 million, how? This can’t be possible’. They would never understand that because that’s not their reality.
“So, what I was saying sensibly is that, this is the value of what I had on, because I was so upset that people didn’t understand what I was wearing. I got a lot of comments like, ‘she’s demonic, go for deliverance, oh she’s devilish, we’ve already known that she’s this’.
“I wanted people to know that this dress is actually valuable. And I’m so glad that I had it on. I never said I paid a $100k USD for my outfit, please. What I feel is that most people fail to understand simple English, because you can’t tell me that ‘this is worth over a $100k USD is the same as I paid over a $100k USD’. This is why people fail English a lot in school.
“A lot of people trolling me are people that could need N5,000, N10,000 from me. So, if that’s your reality, you should focus on being more productive so you can remove yourself from that poverty line. Not trolling a celebrity that if I decide not to work this year, by the grace of God, I’m okay.
“I mean, how could you ever understand that a dress could worth over a $100k USD, if you’re struggling to feed yourself?
“It wasn’t coming from a bad place, something per se, oh, you’re broke, deceiving people. No, I’m speaking the reality. This is not your reality, and you cannot understand it. Don’t be trolling me, you don’t know the value.
“I tried to let people know the value of what I had on, not what I paid for it. It is what it is worth.”
Watch the interview below.