• It’s over a week Ka3na used Erica’s name and that of her fans Elites to market her fashion collection without legally consulting her.
Ex-Big Brother Naija season 5 Lockdown reality television star, ex-housemate cum actress Erica Nlewedim has advised her fans, Elites to desist from rushing to buy from brands she didn’t endorse whenever the owner of the brand uses her name or fans’ name without proper permission.
Erica’s words to fans seem to be an indirect warning to her colleague and co-reality star, Kate Jones better known as Ka3na following a recent post she made using Erica’s name.
It would be recalled that on April 20, Ka3na took to her Twitter page and shared a tweet alongside photos of her latest fashion collection which she tittled Star Girl Collection and tagged Erica who didn’t react to it.
“Introducing The StarGirl Collection By #KPLFashion 🌟🌟🌟. This time for my gurl @EricaNlewedim. Elites Get In Here😁😁,” Ka3na posted
However, it’s over a week Ka3na tweeted this and Erica, while addressing her supporters in a live Instagram video on Thursday, April 29 beckoned on them to stop going for the brand she didn’t tag or endorse using any of her social media pages.
Erica believes that fans have made her marketable in a way that many brands who couldn’t endorse her use her name and that of Elites to sell their products without proper permission.
The reality star added that if any brand comes to convince her fans to buy their product, the fans should go ahead to buy as long as they’re not using Elites or her name as the marketing strategy.
She said, “When I’m working with a brand, if I tag the brand, I’m okay with the brand. If what I’m doing with a brand is business related, I will put the handle of the business, like outfit by so so so or product by so so so… Like Kukus hair, yeah patronize Kukus hair.
“But if I’m hanging out with someone or I’m walking on the road with someone and I’m like heeey! let’s make a video, I’m not doing business collaboration with the person. I’m just saying hi….
“… If I don’t tag a brand and they come and say Elites come and buy, you’re the one to decide if you want to buy and don’t just buy because someone calls you Elites or named something after me or put my face on something. Do you get what I’m saying?
“A lot of people love Elites right now because Elites are topping. They know our power. Don’t just spend, spend, spend because people are saying Elites come and do this or come and do that…”
Watch video below…