Streamer shares the stage with Post Malone, Robbie Williams and more at MetLife Stadium
On Sunday, 19 July 2026, IShowSpeed turned FIFA’s closing ceremony into a creator moment. He performed at MetLife Stadium in East Rutherford, New Jersey, before the World Cup final. FIFA and Reuters both confirmed the stage slot ahead of kick-off.
The performance gave the final a fresh, internet-first feel. It also put a streamer beside some of the world’s biggest names on football’s biggest night.
FIFA billed Speed alongside Tom Cruise, Laura Pausini, Nicole Scherzinger, Robbie Williams and Jennifer Hudson. Al Jazeera reported that Speed has streamed several World Cup matches under a FIFA, Fox Sports and YouTube deal.
A streamer built for football
Speed built his name on loud livestreams, viral clips and football hype. That made him a natural fit for FIFA’s push to mix sport with pop culture.
His World Cup run has already made him a familiar face in the stands. The ceremony simply moved that energy from the crowd to the main stage.
Why the booking mattered
FIFA used the show to frame the tournament as more than a match. Its own release said the ceremony would celebrate music, culture and football before kick-off.
That mix gives creators a bigger lane at global events. It also shows how internet stars now sit beside singers, actors and athletes on one world stage.
