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Nollywood veteran Emeka Ike issued a harsh public disclaimer on January 18, 2026, demanding sex therapist Jaruma remove his name and image from content featuring his son, Sean Michael Ike. The actor criticized his son for abandoning his university education abroad to chase internet fame and threatened legal action to protect his brand.
Nollywood legend Emeka Ike released a furious statement condemning the involvement of his son, Sean Michael Ike, with controversial sex therapist Jaruma. The actor expressed shock and disgust after seeing his name and image attached to what he describes as “indecent posts” promoting their recent collaboration.
This public outburst comes just hours after a viral clip showed Jaruma confronts Emeka Ike’s son regarding intimacy boundaries on a music video set. Emeka Ike views this association as a direct attack on the reputation he built over decades and has vowed to take legal steps if the content remains online.
Protecting the ‘E.I’ brand
The screen icon made it clear that he wants absolutely no association with Jaruma’s products or brand identity. He described himself as a “decent man” who worked hard to establish the “E.I brand” and refuses to let it be tarnished by controversial social media stunts.
Emeka Ike warned Jaruma directly, stating that his legal team is already reviewing the situation. The veteran actor questioned why his photo appeared in her promotional material, asking if she is intentionally looking for trouble by linking him to “disgusting videos.”
The university dropout saga
Beyond the immediate clash with Jaruma, the post revealed deep family tensions regarding Sean’s career choices. Emeka Ike disclosed that he sent his son to a university abroad with plans for him to study and work, but Sean reportedly dropped out before his second year.
The actor blames this pivot on bad advice, claiming Sean’s mother encouraged the young man to leave school to become an influencer and singer. This revelation highlights the actor’s long-standing principles, as Emeka Ike backs marriage and structured success, insisting that education should have come before fame.
Emeka Ike lamented seeing his son “play mummy’s boy” instead of building a solid future. He ended his message with a prayer for Sean to “come back to his senses,” describing the current situation as a need for “rehab” rather than a career breakthrough.
