Story Highlights
Popular Nigerian skit maker Carter Efe has issued a public ultimatum to Pepsi and Coca-Cola, demanding between 100 million and 500 million Naira to paint his studio in their brand colors. The content creator made this declaration in a viral video on January 6, 2026, arguing that his platform offers faster and more effective promotion than traditional advertising methods.
Carter Efe has sparked a fresh conversation about the value of influencer marketing in Nigeria with a bold financial request. The comedian released a video addressing major beverage giants Pepsi and Coca-Cola directly regarding his studio design.
He stated clearly that any brand wanting visibility in his creative space must be ready to part with a significant sum. Carter Efe argued that his influence commands a high price tag due to the immediate engagement he generates.
The content creator expressed frustration that these brands seemingly undervalue the reach of digital creators. He questioned why they hesitate to pay creators like him when he delivers instant visibility to millions of potential customers.
”It is like you people do not know what you are doing,” Carter Efe exclaimed in the video, emphasizing his leverage. He explicitly mentioned a figure of 100 million to 500 million Naira as the cost for painting his studio to match a brand’s identity.
This confident demand reflects his growing status in the industry, especially after DDG confirmed a sudden Nigeria trip to collaborate with him recently. The skit maker believes his platform rivals traditional media channels in effectiveness and speed.
The Price of Influence
Carter Efe broke down the logic behind his hefty price tag during the live broadcast. He insisted that painting his studio in specific brand colors serves as a permanent, high-visibility advertisement that deserves premium compensation.
The streamer urged the companies to recognize the shift in marketing dynamics where individual creators hold massive sway. His outburst highlights a growing trend where influencers are setting their own terms for corporate partnerships.
Money has been a recurring theme around the creator lately, as just last month, Ruger gifted Carter Efe 5 million naira to support his Christmas celebration. This latest move suggests he is now looking to secure even larger corporate bags to fund his expanding career.
Observers note that while the demand seems exorbitant to some, it aligns with the skyrocketing value of digital attention in 2026. Carter Efe remains adamant that 500 million Naira is a fair trade for the level of exposure his brand guarantees.
