Key Points
- Maduka rejects the money na water boast as harmful. Chief Priest replies that attention now powers value creation.
- He says content is digital equity in this age. Visibility, he argues, unlocks reach, sales and influence.
- He urges critics to stop praising quiet wealth alone. He asks Maduka to embrace presence with responsibility.
Cubana Chief Priest posted a long reply on Instagram Stories. He addressed businessman Cosmas Maduka after a viral clip. He framed the dispute as a lesson on attention.

Maduka earlier condemned a flashy spending trend at public events. He said real wealth stays calm and avoids waste. Read our report, Maduka rejection of ‘money na water’.
What sparked the exchange
The businessman criticised the slang and its showy spin. He cited Tony Elumelu and Femi Otedola as examples. He said they never use the phrase in speech.
Chief Priest’s case for attention
Chief Priest replied that content equals digital equity today. He wrote that visibility has become the market’s main capital. In his words, “content is not noise” at all.
He argued that presence now signals strength more than silence. He praised Elumelu and Otedola for strategic public giving. He said their visibility earns Africa respect on global stages.
The nightlife promoter urged Maduka to stop downplaying modern reach. He wrote that attention fuels sales, jobs and social projects. He added that leverage grows with an engaged audience.
He also framed “money na water” as personal slang. He said it signals cash flow rather than vanity. For recent context, see Chief Priest Catholic tribute song.
At one point he urged a stricter billionaire comparison frame. He told Maduka to leave any Elumelu or Otedola bracket. He said the Nnewi list fits his style and peers.
He argued that many elders built high walls around wealth. He claimed the new school builds open platforms for impact. He said silence hid power in the past, not now.
He pushed back on claims that noise ruins good values. Instead, he linked smart presence to jobs and growth. He asked elders to debate ideas without shaming young creators.
He also teased a peace anthem due on Friday. He said the phrase will keep running his business. He warned critics not to twist the core message.
The exchange shows a clear split on wealth in 2025. One side prizes quiet strength while the other prizes reach. Readers can weigh both frames and choose wise balance.
He called visibility a new currency for the digital market. He warned that obscurity now equals a silent loss. He urged brands to show work, not hide in silence.
Maduka’s allies say loud spending misleads youths and fans. Chief Priest counters that display can also fund good causes. The talk will likely continue as posts draw new views





