Key Points:
- E.l.f Beauty is buying Hailey Bieber’s beauty brand Rhode for $1 billion.
- Hailey will stay on as CEO and lead product design after the sale.
- The deal is expected to close later in 2025, with part of the payment based on future sales
Hailey Bieber, the famous American model and media star, has made a big business move. She is selling her skincare and beauty brand, Rhode, to the popular beauty company, E.l.f Beauty, for a huge $1 billion.
Hailey shared the big news on her Instagram story on Wednesday evening. The message read: “E.l.f acquired Hailey Bieber’s Rhode in a $1 billion deal.”
This exciting news has taken the beauty and fashion world by surprise. But fans are happy to know that Hailey will still be part of the company. She will stay on as the Chief Executive Officer (CEO) and Head of Innovation. She will also work as a special advisor for E.l.f.
Hailey Bieber co-founded Rhode in 2022. The brand quickly became popular for its clean beauty products and trendy packaging. In just a few years, it gained millions of fans around the world.
What the Deal Includes
E.l.f Beauty is paying $800 million in cash and stock to buy Rhode. But the total value of the deal could rise to $1 billion. That extra $200 million depends on how well the brand does in future sales.
The full deal is expected to be finished in late 2025. Until then, both companies will work closely together to make the change smooth.
Rhode is best known for its simple skincare line. The products include lip treatments, face creams, and other gentle skin items. The brand’s style and message match E.l.f’s focus on clean, affordable beauty.
Hailey Will Stay With Rhode
Even after selling the company, Hailey is not stepping away. She will remain the CEO of Rhode and will keep leading product design and development.
As Head of Innovation, Hailey will continue to bring new ideas to life. Her creative style is a big reason for the brand’s success.
Hailey will also act as a Strategic Advisor for E.l.f. This means she will help guide the company with fresh beauty ideas.
Rhode’s Fast Rise to Success
Rhode launched in 2022 and quickly became a favourite. The brand used social media to reach young fans, especially on TikTok and Instagram.
Hailey’s strong online following helped push Rhode into the spotlight. Within two years, the brand became one of the fastest-growing names in beauty.
This billion-dollar deal shows just how powerful personal brands can be when mixed with smart business choices.
