- – Jaruma, married Ross Fahad Isabor in 2018 due to societal pressure rather than love, after facing criticism for her sex product business.
- – Despite her success in the sex industry, Jaruma felt overwhelmed and believed that marriage would help alleviate this pressure from conservative society.
- – After their divorce in 2021, Jaruma revealed a lack of emotional connection and ongoing issues with Isabor, highlighting the challenges women face in balancing ambition with societal expectations.
A Marriage Born from Pressure
Hauwa Mohammed, widely known as Jaruma, has stirred conversation once again with her candid revelations regarding her marriage.
The self-proclaimed sex therapist, who gained notoriety for selling aphrodisiacs, married Ross Fahad Isabor in 2018 but divorced him three years later in 2021.
The union produced a child, yet it appears that the marriage was far from a typical love story.
In a recent interview on the podcast “Issues and Society,” Jaruma offered a startling explanation for her decision to marry. Facing intense backlash from conservative northern Nigerians for her entrepreneurial ventures, she felt the weight of societal expectations pressing heavily upon her.
Jaruma claimed, “There was massive criticism from the north because I was selling sex products as a single lady. They wondered why people allowed a single lady to teach them what happens in the bedroom for lots of money.”
For Jaruma, the criticism was overwhelming. Despite her remarkable success—reportedly amassing N760 million within three years in the booming sex industry—she felt compelled to conform to societal norms. “It wasn’t easy at all,” she confessed. “I thought, if marriage is the problem, let me just do it.”
This pragmatic approach led her to marry Isabor just a month after they met, primarily as a response to external pressures rather than romantic affection.
Facing the Fallout
Jaruma was open about her lack of emotional connection with her ex-husband, stating, “He knew it was not for love but pressure because I told him.”
This sentiment raises questions about the complexities of relationships formed under societal scrutiny. Her decision to marry seems less about companionship and more about alleviating the stress that came with her controversial business.
Notably, the troubles did not end with the marriage. In 2022, Isabor publicly addressed the situation, warning Jaruma to stop using his name to promote her products, which he labelled as “fake.”
This public separation highlighted the ongoing tension between Jaruma’s personal life and her business aspirations.
Jaruma’s journey has sparked a larger conversation about societal pressures faced by women, particularly in conservative communities.
Her candid remarks shed light on the often-hidden struggles that accompany the pursuit of ambition in the face of criticism.
As Jaruma continues to navigate her career and personal challenges, her story serves as a reminder of the intricate balance between personal desire and societal expectation.
Whether through her products or her public persona, she remains a figure to watch in the ever-evolving landscape of the sex industry.
