- – Efe highlighted the challenge faced by Big Brother Naija artists in pursuing music careers due to differences in audience preferences between reality TV content and music.
- – The passive consumption of music by reality TV audiences contributes to a lack of sustained support for the musical endeavors of BBNaija artists.
- – Efe’s analysis emphasizes the significant gap that BBNaija artists must navigate when transitioning into the music industry, recognizing the disparity in the preferences and priorities of reality TV audiences and active music consumers.
Former Big Brother Naija star and winner, Michael Ejeba, popularly known as Efe, recently shared his insightful perspectives on the challenges faced by Big Brother Naija contestants who pursue music careers after the show.
Efe emphasized the significant impact of the audience’s preferences on the continuity and success of BBNaija artistes in the music industry. His observations provide valuable insights into the dynamics and challenges faced by reality TV stars transitioning into the music industry.
Passive vs Active music consumers
Efe pointed out that one of the major reasons for the inactivity of BBNaija artistes in the music industry is the difference in audience preferences. He drew attention to the fact that a considerable portion of the fanbase for BBNaija artists primarily consists of viewers who are more inclined towards consuming reality TV content. These fans tend to show minimal interest in the music endeavours of BBNaija artistes, focusing more on their daily lives, relationships, and personal drama rather than their music.
The reality TV audience’s passive consumption of music, as Efe highlighted, results in a lack of sustained support and attention towards the musical projects of BBNaija artistes. While these fans might engage with an artiste’s music if it gains viral attention, their primary interest lies in the non-musical aspects of the artist’s life.
Efe’s analysis sheds light on the challenges faced by BBNaija artistes, where their core fan base, which is predominantly reality TV audiences, does not actively promote or sustain their musical endeavors.
Moreover, Efe’s assessment of the differences between reality TV audiences and active music consumers underscores the significant gap that BBNaija artistss must navigate when transitioning into the music industry.
The stark disparity in the preferences and priorities of these two audience segments presents a formidable challenge for BBNaija artistes seeking to establish themselves as serious musicians beyond their reality TV fame. Efe’s candid perspective offers a compelling analysis of the complex dynamics at play for BBNaija artistes striving to carve out a lasting presence in the music industry.
In conclusion, Efe’s thoughtful insights into the impact of audience dynamics on the music careers of BBNaija artists provide valuable food for thought. His analysis prompts a deeper examination of the challenges and opportunities that arise when reality TV stars venture into the music industry.
Efe’s unwavering determination to continue making music despite these challenges reflects his resilience and commitment to his craft, inspiring others in the BBNaija community to navigate these obstacles with persistence and dedication. He mentioned that some of his colleagues such as Laycon, Vee, Avala, and Whitemoney, who make music are seemingly inactive at the moment due to the audience disparity.
Efe’s interview statement
“It’s the audience. I’ve said it over and over again. The reality TV audience is totally different from music audience. The reality TV audience are passive consumers of music. They enjoy lifestyle, they enjoy drama, they enjoy anything apart from music.
“While the active music consumers are totally different. So, in that sense, when you go for reality TV show, they just want to see you and your fine clothes, your drama, who you’re dating. They have less interest in your music. And that makes the core fan base and you’re in control cuz that’s where your fans are. So, they don’t help to amplify your music.
“They just want to see what’s happening in your life, not necessarily your music. They’re passive listeners of music. If your music goes viral, they’ll consume it, but say they should listen to it, no. In first stages, they’ll start then over time, they’ll go back to base.
“Most of the BBNaija stars who have come out to do music are great artistes but eventually they bow to the pressure, challenges get enormous, so, some people stop, some people continue, but for a stubborn boy like me, we die here”.
