MultiChoice Nigeria has officially announced Betway as the head sponsor of the season 5 edition of the popular reality television show, Big Brother Naija scheduled to kick off in July 2020.
Betway is a global online gambling company and premium sports betting platform providing betting opportunities with a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker.
Following the announcement, Chief Executive Officer, MultiChoice Nigeria, John Ugbe said, “As an established brand in its competitive industry, Betway is a right fit for BBNaija and we are excited to have them onboard this season. We believe this partnership will bring about an increase in engagement and excitement for fans of the reality TV show.”
In addition, Betway representative Chris Ubosi stated, “Betway is excited to be a part of Big Brother Naija season five. The collaboration with Big Brother Naija presents us with the opportunity to engage and connect with Nigerians through our amazing range of sports betting and online games. We believe our offerings will bring added excitement to both the contestants and the viewers at home”.
Big Brother Naija over the years has produced lots of successful individuals who utilized the platform as one of the ways to put out and nurture their brands. Following the conclusion of the first ever online audition on Saturday, May 30, 2020, the 2020, season 5 edition is slated to premiere in July 2020, i.e. next month.
SOURCE: TRIBUNE INLINE
